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The sign business is all about communication. Specifically visual communication! This blog follows the conventions of a typical weblog & is a more nuts and bolts assortment of articles & posts that consists of primarily written material. The nuts and bolts of any communication...

Marketing your small bu...

Marketing is more than just advertising. Marketing is often a multi pronged process that involves making sure your company gets noticed, gets noticed again, and eventually becomes recognized quickly and easily for whatever it is that you have to offer. Branding is a familiar term...

Evolution of a logo...

I am going to document the steps of this design because I feel that the process was somewhat typical, and may be of interest to some of my readers, or helpful for me to share with other potential logo design clients. This client came in while on a week long visit from Arizona to research...